Charlottesville Wine and Country Living 

Apothecary Entrepreneurs

Words by Caroline Hockenbury

Christina Brock-Fortune was never keen on the chemical laden topical products her doctors prescribed. So she decided to tackle her chronic eczema from a different angle: by digging in, doing her research and finding a solution.  Inspired to adopt a more natural approach to skin care, Brock-Fortune began fashioning and refining unique recipe for soothing dermal creams.

What followed soon after-thanks in part to the entrepreneurial enthusiasm of her husband, Cordell Fortune was the establishment of a full-fledged business, Whipped Cream LLC. With the genesis of the couple’s company came a line of Brock-Fortune’s own essential oil base concoctions, SheaMango.  

The title came from twisting together two key ingredients: Shea butter and Mango butter. Her creations-infused with elements like jojoba oil, myrrh and raw honey includes everything from body and lip butters to eczema creams and muscle (or Moon) rubs. Brock-Fortune considers essential oils to be, “The most natural way to take (care) of ourselves.” In rejecting irritants such as fragrances and dyes the team laid potential side effects to rest- separating their product from store bought formulas and recalibrating the skin care standard.  

As readily as Brock-Fortune whips up nourishing creations with precision, her husband leans into sales efforts for the business, which the couple launched officially in 2017. In the early days Fortune recalls pitching his wife’s products in ways that were always passionate and sometimes brave. He doled out samples to strangers in public spaces, convinced they would fall in love at first try. He even boosted Shea Mango’s name by jumping on stage to present at a Tom Tom Festival pitch night. One year later the pair is finalizing plans to release glimmering stream of Shea Mango originals- deodorants, body washes and bar soaps into their already thriving collection.  The brands reach is growing and the vendor-event veteran’s dream of one day having their own marketspace and spawning and entrepreneurial ecosystem of their own.

SheaMango is both medicine and message. Fortune who emphasizes that “the skin is the largest organ,” insists people be more gentle with the walls of their bodies. “The first step to caring for your body is caring for your skin,” he writes. Often, a shift towards health is really a return to Earth-a stirring of nature’s purest offerings into a single restorative serum. ~ 

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